This year, we celebrate the 20th anniversary of Life Insurance Awareness Month, which Life Happens created and coordinates each year. Our goal remains the same: to educate more people about the importance of life insurance to protect their loved ones financially. Then, they are ready to take action and buy the coverage they need from you.

To celebrate this 20-year milestone, we’ve created a fresh campaign that you can use in myriad ways—online, in-person, on social media. Additionally, instead of using the voice of one LIAM spokesperson, we will be highlighting a chorus of voices—from the families featured in our most popular Real Life Stories over the years to influencers that represent the diverse voices in the communities we are working hard to reach.

This year's campaign theme is...

Life Insurance: For Anyone Who Lives

You might wonder if life insurance is worth it since you won’t be there to use it. But the truth is, life insurance isn’t for the people who die. It’s for the people who live.

From paying bills and the mortgage or rent, to funds for college and retirement, life insurance is for so much more than a funeral.

And many don’t know that life insurance can come with living benefits, including funds you can use while you’re alive to do things like buy a home, supplement your retirement income, cover an emergency expense and more.

Life insurance is for anyone who lives. Get the coverage you need today.

We've created content with variations on this theme, both with and without the living benefits component, so you can choose what works best for you.

Below you can explore and download the full array of resources featuring this year's theme.

If you have questions about your Life Happens Pro account or the content reach out to support@lifehappens.org.