Your next client may be looking for you … by looking down at their phone. One in 5 Americans is looking for a financial professional to work with and of those, one-third are going to use social media to research you. Are you ready?
This is just one of the findings from the 2019 Insurance Barometer Study from Life Happens and LIMRA. Each year over the past nine years, Life Happens and LIMRA have joined forces to take consumers’ “financial pulse.”
The study tracks Americans’ financial concerns as well as the types of insurance coverage they have or are feel they need. We also explore some “hot topics” like gaining life insurance coverage through the easier, quicker simplified underwriting process, and how social media is changing the way people find financial professionals to work with.
Here are some of the key findings … for the complete study, go to www.lifehappens.org/barometer. We’ll be talking a lot more about the study and how it’s relevant to the work you do day in and day out, so stay tuned.
[NOTE: If you use these stats in other materials, please source as “2019 Insurance Barometer Study, Life Happens and LIMRA”]
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