The team at Life Happens is very excited about this year’s Life Insurance Awareness Month (LIAM) and this year’s LIAM message: It’s Not for you. It’s for Them. Using this message, we’ve released over 50 marketing resources in a variety of formats to drive this message home with consumers. These resources are here to spread the word that life insurance can be there for your family, even after you’re gone.

We drew inspiration for this year’s theme from LIAM spokesperson Brooke Shields’ message to the industry regarding life insurance. “The way I see it, it’s not really about life insurance; it’s about family and loved ones. Their future is so important to me, that’s why I’ve protected it with life insurance.” Which is why the LIAM campaign theme this year is “It’s Not for You. It’s for Them.”

This theme reiterates the fact that people are looking to protect their families and loved ones financially and life insurance is an easy step in helping them accomplish that. Life insurance will be there to make it easier for those left behind.

You can drive home this year’s message with our new marketing resources including:

• An array of life insurance flyers with the theme to target varying demographics

• Brand new themed videos to share on social media or your website

• A suit of social media graphics highlighting this year’s theme

• 6-week calendar of pre-written social-media posts to use as-is or modify to fit your needs.

Spread the message today!