A frequent question I receive from agents and advisors is, “How many times should I post on social a day/week/month?”

The answer is that there is no one single answer for every professional and their specific social marketing plan and calendar.

When you begin building and growing your social media following, you’ll add close associates, friends, peers, and customers. After that comes the hard work. You’ll have to attract new people to follow or like your pages by providing enough value that they’ll want to “stay” and continue to like or follow you.

This is an important time. You’ll know when you post too much because you will lose followers. You have to settle into a rhythm that steadily adds new followers while retaining the old ones.

On Twitter, it’s expected that you can tweet several times a day. Remember that you don’t have to tweet that many times a day but it’s normal. For an insurance professional on Facebook, I would recommend posting around three times a week. If you are posting plenty of “non-sales” posts, maybe a little more. If you see people leaving your community, you may be posting too much (or not providing enough value.)

If you are at a point where you are frustrated by crafting and scheduling all these posts, you’ll want to take advantage of a social-marketing suite like the one that Life Happens Pro offers, which does the heavy lifting for you.