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Life Insurance Awareness Month

Introducing Roselyn Sánchez as Life Insurance Awareness Month Spokesperson

Introducing Roselyn Sánchez as Life Insurance Awareness Month Spokesperson


Have you heard the news? Life Happens is collaborating with actress, producer, proud Puerto Rican and mother Roselyn Sánchez as our spokesperson for this year’s Life Insurance Awareness Month (LIAM) campaign.


By partnering with Life Happens, Roselyn wants to help Americans get the life insurance they need with this year’s theme: Life insurance—an easy decision. And with a bilingual LIAM spokesperson, we’re able to deliver this message in both English and Spanish for the first time.


Watch Roselyn’s message about why you need to get involved with LIAM this year!



New Content on Life Happens Pro


As Roselyn says, “People think about life insurance, but they don’t act on it. And that really comes down to a lack of education. It sounds like a big commitment: ‘Oh my God, I’m getting life insurance.’ But it’s easier to get than they think.


Let’s educate people about the importance of life insurance so they can make an easy decision to protect their loved ones. The new content featuring Roselyn can be used immediately and includes:


·       Spokesperson videos with her message to consumers and the industry

·       A new digital flyer

·       Social-media graphics with corresponding captions


In addition to Roselyn’s content, there are many new evergreen graphics, animations, flyers, email templates and more in English and Spanish that speak to the theme: Life insurance—an easy decision. Check out the full suite of resources on Life Happens Pro and start planning for September’s campaign!