This infographic shows who's not buying life insurance—and why. But I think the interesting thing is that most of the reasons they give is from confusion and ignorance. That's where agents (and Life Happens, we hope) play a role in helping them understand why they need it and then getting that coverage. 

This data is from the 2017 Insurance Barometer Study, which Life Happens and LIMRA have been conducting for the past seven years.