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Actress, Model and Mother Brooke Shields

Life Happens is thrilled to announce it is partnering with Brooke Shields, who will be supporting us for this year’s Life Insurance Awareness Month (LIAM). As a mom of two teen girls, she’s fiercely protective of them and their future. And her message rings true:

“Protecting my family financially means everything to me. That’s why I have life insurance, and you should, too.”

Her advice to consumers is practical. She admits she wasn’t taught about life insurance growing up: “It’s a lesson I learned on my own and want to share with you.” Her message also underlines the fact that life insurance is something most people can afford.

View the full press release 


Full Suite of Marketing Resources for the Industry

Life Happens created LIAM and has coordinated it over the past 15 years to raise awareness with consumers about the importance of life insurance in a sound financial plan. 

Life Happens is creating a full suite of marketing resources for you to use for LIAM to highlight Brooke and her message, including a public service announcement. In addition, there will be evergreen materials that you can use year-round, including videos, social-media content, digital flyers, marketing tactics and more.

Stay tuned for a mid-June launch of the resources. If you would like to be added to our LIAM updates, fill out the form below.

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