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May is

Disability Insurance Awareness Month,

created and coordinated by Life Happens.



Life Happens created and coordinates the Disability Insurance Awareness Month (DIAM) campaign every May because disability insurance (DI) is arguably the most misunderstood of all major insurances.

Given that our recent survey, ‘Life’s New Appreciations’ showed that financial security is top of mind for Americans this year, it makes sense to emphasize how disability insurance is vital if you work and rely on your income, and is part of a “preparation kit” against the unexpected. Use our new Disability Insurance 101 video and digital flyer to educate people on the basics of why they need disability insurance.

DIAM Spokesperson Scott Rider returns this year. Share his powerful Real Life Story that shows how disability insurance saved his family financially when he was diagnosed with Parkinson’s Disease at just 47. Plus, watch a special Q&A with Scott in our DIAM webinar to hear his story first-hand.

In a year when a global pandemic has changed the fabric of life as we know it, the theme “Reality Check” is more relevant now than ever. And the message is straightforward: Life can change quickly, and an illness or injury could take away your ability to earn a living. The truth is your income is your most valuable asset and provides for you and your loved ones. Protect your paycheck with disability insurance, and secure your family’s financial future.

And to help you get started, here is a document with quick tips.

Get Marketing Tips Guide

If you have any questions about your Life Happens Pro account or the resources, reach out to support@lifehappens.org.

New Disability Insurance 101 Video and Brochure

Short, direct and packed with the vital information people need to learn the basics about this important insurance.

View the video View the brochure

DIAM Spokesperson Scott Rider

Share Scott’s powerful message about the importance of disability insurance via video, flyers and social-media graphics.

Get the resources

Theme: Reality Check

This popular theme features new social-media graphics and email templates. They reinforce the message of why it’s so important to protect your income with disability insurance.

Get all the resources Get the graphics Get the emails

Social Media

The social-media calendar, inspiration, life hints, and more are ready to use on Facebook, Twitter, LinkedIn and Instagram.

Get the calendar Get the graphics Get the cover photos

Real Life Stories

These emotional stories show why disability insurance is key when an illness or injury keeps a breadwinner out of work.

Get the stories

General Education

These resources will help educate consumers about disability insurance.

Get the brochures Get the flyers

Marketing Tips Guide

Download this guide in PDF format so you can save for easy access during your planning.

Get the guide

DIAM Logos

Download the new logo to use in all your DIAM communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and AI.

Download the logos