May is
Disability Insurance Awareness Month,
created and coordinated by Life Happens.
#GetDisabilityInsurance
Life Happens created and coordinates the Disability Insurance Awareness Month (DIAM) campaign every May because disability insurance is arguably the most misunderstood of all major insurances. But, it doesn’t have to be.
It’s a month when the industry comes together to do something about the enormous gap that exists between Americans’ need for disability insurance and the actual coverage they have.
This year’s theme for the campaign is…
Disability Insurance: For Anyone Who Works
Do you have a job and depend on your paycheck? Then you probably need disability insurance.
The truth is, disability insurance is for anyone who works.
It’s really as simple as that. Whether you’re a salaried or hourly employee, freelancer or business owner, you rely on your income. Think of disability insurance as protection for your ability to earn a living. Get insurance for your income today.
If you have questions about your Life Happens Pro account or the content reach out to support@lifehappens.org.
Watch the DIAM 2023 Webinar
Get a head start on planning for May's campaign by watching the DIAM Webinar. We share an overview of all the new content and offer tips for making the most of these resources.
Start with the Marketing Guide
Plan for a successful Disability Insurance Awareness Month by using this document with quick tips and campaign planning ideas and articles that can be used in internal newsletters, magazines, emails and memos to the field, etc.
Disability Insurance: For Anyone Who Works Theme
The evergreen theme focuses on the message that getting disability insurance is for anyone who works.
Get all the content
Social Media
The social media calendar is our most popular resource and includes graphics, videos and captions ready to use on Facebook, Instagram, Twitter and LinkedIn. Use #GetDisabilityInsurance in all your social media captions.
Get the DIAM calendar Get the graphics Get the animations Get the cover photos Get the Spanish content Disability Insurance 101 video
Flyers and Email Templates
These educational flyers can be used digitally as email attachments, printed out or modified to use in other outreach and collateral, and the email template can be uploaded into your email marketing platform as-is or customized to fit your needs.
Get the flyers Get the emails
Real Life Stories
These emotional stories show why disability insurance is key when an illness or injury keeps someone out of work.
Get the stories
Small Business Collection
National Small Business Week is April 30 to May 6. Take this opportunity to speak directly to this audience about the importance of life and disability insurance. This content is evergreen and can be used in your content plan alongside all the DIAM resources.
Get the content
Full Suite of DIAM Content
Access all the DIAM content featuring the evergreen theme, Real Life Stories, videos, flyers, social media graphics, email templates and more.
Get all the content
Disability Insurance Awareness Month Logos
Download the campaign logo to use in all your Disability Insurance Awareness Month communications. Available in full color, black, and white, and in the following formats: JPEG, PNG and AI.
Download the logos