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May is

Disability Insurance Awareness Month,

created and coordinated by Life Happens.



Disability Insurance Awareness Month
2020 Resources


Life Happens created and coordinates the Disability Insurance Awareness Month (DIAM) campaign every May because disability insurance (DI) is arguably the most misunderstood of all major insurances.

No other organization offers the vast array of DI resources, including Real Life Stories videos and flyers, that show people why it’s so important to protect their income with DI.

New DIAM Spokesperson
This year, Scott Rider is the new spokesperson for DIAM. As a former financial advisor Scott was fortunate to understand how important it was to insure his income with disability insurance.

His healthy life changed when he was diagnosed with Parkinson’s at just 47, but thankfully, Scott had the safety net of disability insurance, which enabled him and his family to maintain the lifestyle they’ve always known.

What better way to deliver the disability insurance message than with Scott’s impactful words, including his Real Life Story.

This year’s theme is “Reality Check.”
Without disability insurance, 50% of Americans said they would use their savings to help them meet their expenses if they were unable to work due to illness or injury. This statistic, from the new Life Happens survey “The New American Milestones,” underscores consumers need a reality check when it comes to protecting their family’s financial future.

The message of the theme is straightforward:
Reality check: Have you protected your most valuable asset?

Life can change quickly, and an illness or injury could take away your ability to earn a living. The truth is your income is your most valuable asset and provides for you and your loved ones. Protect your paycheck with disability insurance, and secure your family’s financial future.

And to help you get started, here is a document with 5 quick tips.

Get Marketing Tips Guide

If you have any questions about your Life Happens Pro account or the resources, reach out to support@lifehappens.org.


Watch this quick 15-minute webinar to learn how to utilize all the amazing, new resources we've created for this life-changing campaign.

Watch the webinar Get the graphics

New Resources

Access all the new resources, including flyers, social media graphics, email templates and more.

Get the resources

DIAM Spokesperson Scott Rider

Use Scott’s powerful message about the importance of disability insurance via flyers and social-media graphics.

Get the resources Get the videos

Theme: Reality Check

The new theme is featured in social-media graphics and email templates. They reinforce the message of why it’s so important to protect your income with disability insurance.

Get all the resources Get the graphics Get the emails

Social Media

The social-media calendar, inspiration, life hints, and more are ready to use on Facebook, Twitter, LinkedIn and Instagram.

Get the calendar

Real Life Stories

These emotional and true stories show why disability insurance is necessary.

Get the stories

General Education

These resources will help educate consumers about disability insurance.

Get the Disability Insurance 101 video Get the brochures Get the flyers

Marketing Tips Guide

Download this guide in PDF format so you can save for easy access during your planning.

Get the guide

DIAM Logos

Download the logo to use in all your DIAM communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and EPS.

Download the logos