Hispanic Heritage Month
We know that the need for life insurance continues to grow, according to the 2022 Insurance Barometer Study, by Life Happens and LIMRA.
In fact, 44% of Americans would feel financial hardship within six months if their households’ primary earner died, with one in 10 saying it would only be a week.
Our same survey also shows the need for life insurance is heightened in certain communities, with the Hispanic community expressing the highest need: 51% say they need life insurance, or more of it.
That’s why, as we look toward the start of Hispanic Heritage Month on September 15, we are offering a full suite of resources in Spanish and English, in keeping with Life Happens’ ongoing commitment to reaching the Hispanic community.
This was not just a “translate and done” initiative. Instead, it was fueled by our in-depth research as well as a deep dive with our Diversity Committee into the specific information and resources that would resonate with the Hispanic Community and help them take action to get the coverage they need.
If you have any questions about these resources or accessing your account, reach out to firstname.lastname@example.org.
Start with the Marketing Guide
Consider this your go-to as you explore the new content and plan your ongoing outreach to the Hispanic community.
Myths and Misconceptions
Use these resources to get at the heart of what is stopping the Hispanic community from getting life insurance or more of it.Get the flyers Get the graphics
Real Life Stories
These are true stories that show the power of life insurance in action—in English and Spanish.Get the stories Submit your own story
Life Insurance Awareness Month Resources
2022 LIAM spokesperson, proud Puerto Rican actress, mom Roselyn Sánchez is helping us spread the message about the importance of life insurance bilingually. Check out all the LIAM resources—including those with evergreen messaging.Get all the content in Spanish Get all the content in English
Full Suite of Resources for Hispanic Heritage Month
Access all the content created to engage the Hispanic community with life insurance. Resources include flyers, social-media graphics, videos and more.View all content