Insure Your Love
Life Happens created and coordinates the Insure Your Love campaign at the beginning of each year because the basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance.
This year’s theme for the campaign is:
Love Beyond Words
The way you express your love each day, whether through words or actions, strengthens your relationships and makes those close to you feel valued. Love can be expressed in many ways: a knowing glance, a kind deed, shared memories, a thoughtful gift, or words of encouragement.
Getting life insurance is an expression of love that goes beyond words. It shows your loved ones—with certainty—that you care about protecting their future.
It’s time to express love beyond words with life insurance.
Watch the IYL Producer Webinar
Get a head start on planning for February's campaign by watching the IYL Webinar. We share an overview of all the new content and offer tips for making the most of these 140+ resources.
New “For Love and Money” Survey
Our new survey, “For Love and Money,” shows that financial security is one of the most attractive traits to have in a partner. Use these graphics that incorporate key findings from the survey.Get the graphics
Two New Real Life Stories
Grab people’s attention by sharing these two new Real Life Stories which show everyday people who benefited from insurance at times of great financial and emotional need.Get the resources
Theme: Love Beyond Words
The evergreen theme focuses on the message that getting life insurance is an expression of love that goes beyond words and shows loved ones—with certainty—that you care about protecting their future.Get all the evergreen content
These can be used digitally as email attachments, printed out, or modified to use in other outreach and collateral.Get the flyers
Upload these email templates into your email marketing platform as-is or customize to fit your needs.Get the emails
Life Happens has worked closely with its Diversity Advisory Group to tailor marketing resources that speak directly to the Black community and motivate them to seek out insurance professionals and get the life insurance coverage they need — or more of it. Resources include flyers, social-media graphics, videos and more.Get the content
Full Suite of Insure Your Love Content
Access all the Insure Your Love content featuring the evergreen theme, Real Life Stories, videos, flyers, social-media graphics, email templates and more.Get all the content
Insure Your Love Logos
Download the new logo to use in all your Insure Your Love communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and AI.Download the logos