Insure Your Love 2020
Life Happens created and coordinates the Insure Your Love campaign because the basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance.
This year’s theme is “A Promise Kept.” It’s based on the success of the new video “A Promise Kept.” We challenge you to keep a dry eye when you watch it: www.lifehappens.org/APromiseKept.
The message of the theme is straightforward:
Life’s milestone moments usually require a promise—to love, cherish, guard and protect.
And an important part of keeping those promises is making sure your loved ones would be OK financially if something were to happen to you. That’s why there’s life insurance.
Keep your promise, and insure your love.
And to help you get started, here is a document with 6 quick tips.
Download Marketing Tips Document
Choose what works, and let Life Happens Pro Plus or Premium help you customize the resources. Reach out to support@lifehappens.org with any questions.
New Resources
Access all the new resources, including videos, flyers, social media graphics and more.
View the new resources
New Real Life Stories
These emotional and true stories show why life insurance is a loving gift.
View the Real Life Stories
Videos
From lighthearted to impactful Real Life Stories, choose the right tone and length for your outlet.
View the videos
Social-Media Graphics
Stats, inspiration, life hints, and more are ready to use on Facebook, Twitter, LinkedIn and Instagram.
View the graphics
Social-Media Calendar
The popular PDF of prewritten posts is set to use as-is, or take what you need and modify.
Download the calendar
Flyers
These can be used digitally as email attachments, printed out, or modified to use in other outreach and collateral.
View the flyers
Postcards
These can be printed out and mailed, or modified to use in other outreach and collateral.
View the postcards
Email Templates
Upload these email templates into your email marketing platform as-is or customize to fit your needs.
View the emails
Additional Themes
Choose the best theme that works for you. They are evergreen and can be used anytime.
Life is for Living This is Love Life Happens in a Heartbeat Protect the Ones You Love
Insure Your Love Logos
Download the logo to use in all your Insure Your Love communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and EPS.
Download the logos