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February is

Insure Your Love




Life Happens created and coordinates the Insure Your Love campaign each February because the basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance.

This year’s theme for the campaign is:

Life Insurance: For Anyone Who Loves

Do you love someone? If the answer is clear, then so is the answer to whether you need life insurance.

Because the truth is, life insurance is for anyone who loves.

Whether you love your spouse or partner, your children or grandchildren, your parents or a favorite charity, life insurance means they're protected financially if something happens to you. Get coverage today.

Start with the Marketing Guide

Plan for a successful Insure Your Love by using this document with quick tips and campaign planning ideas.

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If you have any questions about your Life Happens Pro account or the resources reach out to support@lifehappens.org.

Life Insurance: For Anyone Who Loves Theme

The evergreen theme focuses on the message that getting life insurance is for anyone who loves.

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Flyers and Email Templates

These flyers can be used digitally as email attachments, printed out or modified to use in other outreach and collateral, and the email template can be uploaded into your email marketing platform as-is or customized to fit your needs.

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New Real Life Story

Connect emotionally with clients and prospects by sharing this new story on why life insurance is necessary.

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Diverse Voices

February is Black History Month. Take this opportunity to speak directly to the Black community about the importance of life insurance. This content is evergreen and can be used in your content plan alongside all the Insure Your Love themed resources.

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Full Suite of Insure Your Love Content

Access all the Insure Your Love content featuring the evergreen theme, Real Life Stories, videos, flyers, social media graphics, email templates and more.

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