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Insure Your Love 2019

Life Happens created and coordinates the Insure Your Love campaign because the basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance.

This year’s theme is “Life Is for Living.” It’s based on the runaway success of the Life Is for Living video, which is moving the industry and consumers to tears. (Watch here: www.lifehappens.org/lifeisforliving). So when you have a good thing going—keep it going! To help you do that, we've created a suite of resources below.

And to help you get started we've put together a video with some tips for how to leverage the resoureces.

View Marketing Tips VideoDownload Marketing Tips Document

Choose what works, and let Life Happens and the platform help you customize the resources to meet your branding and compliance needs. Reach out to support@lifehappens.org with any questions.

New Resources

Access all the new resources, including videos, flyers and social media graphics.

View the new resources View the Spanish versions

Pick Your Theme

Choose the best theme that works for you. All of them are evergreen and can be used anytime.

Life is for living theme This is love theme Life happens in a heartbeat theme Protect the ones you love theme

New Real Life Stories

These emotional and true stories show why life insurance is a loving gift.

View the Real Life Stories


From lighthearted to impactful Real Life Stories, choose the right tone and length for your outlet.

View the videos

Social-Media Graphics

Stats, inspiration, life hints, and more are ready to use on Facebook, Twitter, LinkedIn and Instagram.

View the graphics

Social Media Calendar

The popular PDF of prewritten posts is set to use as-is, or take what you need and modify.

Download the calendar


These can be used digitally as email attachments, printed out, or modified to use in other outreach and collateral.

View the flyers

Insure Your Love Logos

Download the logo to use in all your Insure Your Love communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and EPS.

Download the logos