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Life Happens created and coordinates the Insure Your Love campaign because the basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance.

This year’s theme is “Life insurance: A simple act of love.”

Here’s to appreciating all the little things we do and those everyday moments that shape our lives and give it meaning. In fact, our days are often filled with simple acts of love, one followed by another, that over time create a better future.

Getting life insurance is like that, too. It’s a simple act you can take today to ensure your loved ones are protected financially tomorrow.

It’s time to protect those everyday moments with life insurance.

And to help you get started, here is a document with 6 quick tips.

Get Marketing Tips Guide

If you have any questions about your Life Happens Pro account or the resources, reach out to support@lifehappens.org.

New Life Insurance 101 Video and Brochure

Our most popular video and related brochure got a major upgrade to better educate people on the basics of why they need life insurance.

View the video View the brochure

New Resources

Access all the new resources, including videos, flyers, social media graphics and more.

View the new resources


From lighthearted to impactful, choose the right tone and length for your outlet.

View the videos

Social-Media Graphics

Quotes, inspiration, life hints, and more are ready to use on Facebook, Twitter, LinkedIn and Instagram.

View the graphics View the cover photos

Social-Media Calendar

The popular PDF of prewritten posts is set to use as-is, or take what you need and modify.

Download the calendar


These can be used digitally as email attachments, printed out, or modified to use in other outreach and collateral.

View the flyers

Email Templates

Upload these email templates into your email marketing platform as-is or customize to fit your needs.

View the emails

Additional Themes

Choose the best theme that works for you. They are evergreen and can be used anytime.

A Promise Kept Life is for Living This is Love Life Happens in a Heartbeat Protect the Ones You Love

Insure Your Love Logos

Download the new logo to use in all your Insure Your Love communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and AI.

Download the logos