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LIAM Starts Now

Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign every September. But, the reality check we’ve gotten with the pandemic means we need to talk to everyone about life insurance now. We’re committed to providing you with engaging life insurance content for the campaign through September.

This year’s theme is “Reality Check: The time for life insurance is now.”

Life changes quickly and priorities shift. Life insurance can help you protect your loved ones financially—now and for the future. Get it today.


Brooke Shields Returns for LIAM 2020

We’re thrilled to have actress, model and mom Brooke Shields return as our spokesperson for LIAM 2020. This means you can use Brooke Shields resources from 2020 and 2019 until Dec. 31, 2020.

This year, Brooke is working with Life Happens to get the word out to the American public that there is no time to wait. People need to protect their families with life insurance now. Her advice to consumers is direct, and her message rings true:

And to help you get started, here is a document with 4 quick tips.

Get Marketing Tips GuideWatch Marketing Guide Video

If you have any questions about your Life Happens Pro account or the resources featuring Brooke Shields, reach out to support@lifehappens.org.

LIAM 2020 Spokesperson Brooke Shields

Use Brooke’s powerful message about the importance of getting life insurance now via videos, social-media graphics and flyers.

Get Brooke Shields 2020 resources Get the videos Get the graphics Get the social-media cover photos Get Brooke Shields 2019 resources

New Resources

Access all the new resources, including flyers, social-media graphics, email templates and more.

Get all the resources

Theme: Reality Check

The new theme is featured in social-media graphics, email templates and flyers. They reinforce the message of getting life insurance now using strong calls to action.

Get all the Reality Check resources Get the graphics Get the emails Get the flyers

Real Life Stories

These emotional and true stories show why life insurance is necessary.

Get the stories

Additional Theme

Choose the best theme that works for you. They are evergreen and can be used anytime.

It's not for you. It's for them. (English) It's not for you. It's for them. (Spanish)

Proud Supporter Badges

Show your support for LIAM and Life Happens by adding these badges to your website and communications.

Get the badges