Loading ...


Life Insurance Awareness Month

Danica Patrick is back!
Danica Patrick’s star is white hot right now, so we’re excited that she is once again the celebrity spokesperson for September’s Life Insurance Awareness Month. Life Happens created and coordinates this industry-wide campaign to educate Americans about the importance of life insurance and help them get the coverage they need. This year we have a brand new theme and resources. 

New theme for 2018: "Journey to Financial Fitness"
We’re all on a journey to financial fitness, with life insurance being an important step on that path. You can reach out to clients and prospects with this important message.

A new suite of LIAM resources
Below you will find everything you need to create your LIAM marketing plan, from videos, flyers and social media graphics to customizable articles and email templates. Take a look at the marketing tips for inspiration and ideas.

View Marketing Tactics Video

Choose what works and let your Life Happens Pro Plus or Premium subscription help you customize the resources with your photo or logo and contact information. And remember, with Premium, you can take the Life Happens logo off and make the resources 100% your own.

If you have questions about your Life Happens Pro account or the LIAM resources, reach out to Dee Jackson at support@lifehappens.org.

New Danica Patrick Resources!

Check out the brand new resources featuring LIAM spokesperson, Danica Patrick! Or go back in the archive for previous themed resources.

New Journey Theme resources Financial Fitness Theme resources Risk Theme resources

Journey to Financial Fitness

The new theme is featured in new graphics and flyers. They explain how we are all on a journey to financial fitness with life insurance being a key step on that journey.

View the resources View the Spanish versions View the Mandarin versions

Social-Media Graphics

Use these inspirational and motivational graphics on your favorite social-media sites.

See the graphics View the Spanish versions View the Mandarin versions

Social-Media Calendar and Tactics

The LIAM Social-Media Calendar is back by popular demand with a month and a half of pre-written LIAM posts. Also, checkout the new Social-Media Tactics document on how to make the most of your LIAM social efforts.

View the documents


Join us in encouraging the social media community to take that first step towards financial fitness by taking the pledge.

Learn more


These can be used digitally as email attachments, printed out, or modified to use in other outreach and collateral.

View the flyers View the Spanish versions View the Mandarin versions

Proud Supporter Badges

Show your support for LIAM and Life Happens by adding these badges to your website and communications.

Get the badges


Download the logo to use in all your LIAM communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and EPS.