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September is

Life Insurance

Awareness Month,

created and coordinated by Life Happens


#GetLifeInsurance #LIAM22

Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign every September.

Our mission is to help educate Americans about the importance of life insurance and to take action to get the coverage they need.


This year's campaign theme is:

Life insurance—an easy decision

Life is a series of decisions, big and small. From what to have for dinner, to the safest car to buy, you make choices to give your loved ones the best and take care of them. Thankfully, in a sea of decisions, there’s one that’s easy: getting life insurance. It’s affordable and protects your family financially.

Make an easy decision for your family. Get life insurance today.

Watch the LIAM Producer Webinar

Get a head start on planning for September's campaign by watching the LIAM Webinar for producers. We share an overview of all the new content and offer tips for making the most of these resources.

Watch Now

Theme: Life insurance—an easy decision

The evergreen theme—which can be used for LIAM and beyond—gets to the heart of the matter. Saying yes to life insurance is an easy way to protect your loved ones financially. We’ve partnered with Argentine artist Eugenia Mello to create custom illustrations for this campaign that reflect the theme.

Get all the evergreen content Get the videos Get the graphics Get the emails Get the flyers Get the artwork

Real Life Stories

These true stories show why life insurance is necessary.

Stories in English Stories in Spanish

Resources in Spanish

Peruse our selection of resources in Spanish including digital flyers, social-media graphics, videos, animations and more.

Get all the content in Spanish

Resources for Hispanic Heritage Month

Access all the content created to engage the Hispanic community with life insurance. Hispanic Heritage Month takes place each year from September 15 to October 15. Resources include flyers, social-media graphics, videos and more.

View the content

Full Suite of LIAM Content

Access all the LIAM content. Resources include videos, flyers, social-media graphics, email templates and more.

Get all the LIAM content