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Join Life Happens for Life Insurance Awareness Month

Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign every September.

Our mission is to help educate Americans about the importance of life insurance and to take action to get the coverage they need. This year, to help us reach a broader cross-section of Americans, we are collaborating with Puerto Rican actress, producer, singer, dancer, author, wife and mother Roselyn Sánchez.

As she so elegantly puts it,

“Life insurance is something many people think about but don’t act on. I know this can be especially true in the Hispanic community, which I hope to change through my partnership with Life Happens. Through education and this year’s LIAM Campaign, I believe all Americans will see that the decision to get life insurance isn’t a big commitment, but rather an easy decision that also doesn’t cost a lot.


Watch her message to us in the industry below (for her message to consumers, click here or find it in the spokesperson resources below).

Roselyn Sánchez is the national spokesperson for Life Insurance Awareness Month 2022, and her services were retained by Life Happens. Neither she nor Life Happens endorse any insurance company, product or advisor.

Below you can explore and then download the full array of resources featuring this year’s theme: Life insurance—an easy decision

Watch the LIAM Producer Webinar

Get a head start on planning for September's campaign by watching the LIAM Webinar for producers. We share an overview of all the new content and offer tips for making the most of these resources.

Watch Now

Start with the Marketing Guide

Plan for a successful Life Insurance Awareness Month by using this document with quick tips and campaign planning ideas.

Get the Marketing Guide

If you have any questions about your Life Happens Pro account or the resources, reach out to support@lifehappens.org.

2022 Spokesperson Roselyn Sánchez

Use the resources featuring the 2022 LIAM spokesperson Roselyn Sánchez to get the message out in both English and Spanish. Note: resources can be used until the end of this year.

Get the videos Get the graphics Get the flyers

Theme: Life insurance—an easy decision

The evergreen theme—which can be used for LIAM and beyond—gets to the heart of the matter. Saying yes to life insurance is an easy way to protect your loved ones financially. We’ve partnered with Argentine artist Eugenia Mello to create custom illustrations for this campaign that reflect the theme.

Get all the evergreen content Get the videos Get the graphics Get the emails Get the flyers Get the artwork

Real Life Stories

These true stories show why life insurance is necessary.

Stories in English Stories in Spanish

Resources in Spanish

Peruse our selection of resources in Spanish including digital flyers, social-media graphics, videos, animations and more.

Get all the content in Spanish

Resources for Hispanic Heritage Month

Access all the content created to engage the Hispanic community with life insurance. Hispanic Heritage Month takes place each year from September 15 to October 15. Resources include flyers, social-media graphics, videos and more.

View the content

Full Suite of LIAM Content

Access all the LIAM content. Resources include videos, flyers, social-media graphics, email templates and more.

Get all the LIAM content