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Life Insurance Awareness Month | 2019 Resources

Life Happens created September’s Life Insurance Awareness Month in 2004 to help educate Americans about the importance of life insurance and as a rallying point for the industry. This year, we have the biggest and best offering ever of LIAM resources to support your outreach efforts.

A new suite of LIAM resources and a new evergreen theme
Below you will find everything you need to create your LIAM marketing plan, from videos and flyers to social-media graphics and marketing tactics. Plus you can leverage the new evergreen theme: It’s Not for You, It’s for Them.

Take a look at the marketing tips video for inspiration and ideas.

View Marketing Tactics Video

Choose what works and let your Life Happens Pro Plus or Premium subscription help you customize the resources with your photo or logo and contact information. And remember, with Premium, you can take the Life Happens logo off and make the resources 100% your own. If you have questions about your Life Happens Pro account or the LIAM resources, reach out to support@lifehappens.org

Theme: It’s Not for You, It’s for Them

The new theme is featured in flyers, representing a wide range of demographics, and new social-media graphics. They reinforce the message that we buy life insurance to protect our loved ones financially.

View all the resources View the graphics View the flyers


No marketing plan is complete without social-media outreach. These give you a wide range of ways to reach out in September and beyond!

Get the graphics Get the videos Get the Cover Images

Social-Media Calendar

One of our most popular resources, the LIAM Social-Media Calendar has a month and a half of pre-written LIAM posts.

Get the calendar

Marketing Tactics

The marketing tactics document and video give you a quick overview of the LIAM and the resources.

See the tactics

Proud Supporter Badges

Show your support for LIAM and Life Happens by adding these badges to your website and communications.

Get the badges

LIAM Logos

Download the logo to use in all your LIAM communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and EPS.

Get the logos