Long-Term Care Insurance Awareness Month
November is Long-Term Care Insurance (LTCI) Awareness Month. While Life Happens does not oversee or coordinate this campaign, we think it’s important to support our members who work with this product. It’s a month when the industry comes together to share the message that getting long-term care insurance can cover the cost of care when you need it most.
Part of our mission is to educate consumers about LTCI, so that’s why we created a range of LTCI content which includes: new social media graphics, animations, refreshed Real Life Stories and a social-media calendar. Explore the content to find what’s right for your campaign.
Start with the Marketing Guide
Plan for a successful LTCI month by using this document with quick tips and planning ideas.
Personalize the resources by using your Plus or Premium account to add your logo, contact info, etc. Reach out with any questions to support@lifehappens.org.
All Resources
View all the LTCI resources in one place here or scroll down for specific offerings.
View all resources
Social Media
The social-media calendar is our most popular resource and includes graphics, videos and captions ready to use on Facebook, Instagram, Twitter and LinkedIn. Use #LTCI in all your social-media captions.
Get the LTCI calendar Get the graphics Get the animations Get the cover photos
Flyers and Email Templates
Use these flyers and email templates to reach out to consumers about long-term care insurance.
Get the flyers Get the templates
Real Life Stories
These emotional and true stories show the importance of long-term care insurance.
Get the videos Get the flyers Get the graphics
LTCI 101 Video and Brochure
Short, direct and packed with the vital information people need to learn the basics about this important insurance.
Get the video Get the brochure
Insurance Barometer Study Graphics
Get statistics from our 2021 Insurance Barometer Study that can help drive your message home.
View the graphics