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Long-Term Care Insurance Awareness Month

November is Long-Term Care Insurance (LTCI) Awareness Month. While Life Happens does not oversee or coordinate this campaign, we think it’s important to support our members who work with this product. It’s a month when the industry comes together to share the message that getting long-term care insurance can cover the cost of care when you need it most.

Part of our mission is to educate consumers about LTCI, so that’s why we created a range of LTCI content which includes: new social media graphics, animations, refreshed Real Life Stories and a social-media calendar. Explore the content to find what’s right for your campaign.

Start with the Marketing Guide

Plan for a successful LTCI month by using this document with quick tips and planning ideas.

Get the Marketing Guide

Personalize the resources by using your Plus or Premium account to add your logo, contact info, etc. Reach out with any questions to support@lifehappens.org.

All Resources

View all the LTCI resources in one place here or scroll down for specific offerings.

View all resources

Real Life Stories

These emotional and true stories show the importance of long-term care insurance.

Get the videos Get the flyers Get the graphics

LTCI 101 Video and Brochure

Short, direct and packed with the vital information people need to learn the basics about this important insurance.

Get the video Get the brochure

Insurance Barometer Study Graphics

Get statistics from our 2021 Insurance Barometer Study that can help drive your message home. 2022 coming soon

View the graphics