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Long-Term Care Insurance Awareness Month

The numbers underscore the need.

66% of Americans say most people need long-term care insurance, according to the 2020 Insurance Barometer Study that Life Happens and LIMRA conducted. However—and here’s the catch—only 18% say they own it. This need-gap is up 8% from a year ago and suggests an active market demand from 110 million consumers.

November is Long-Term Care Insurance Awareness Month. And while Life Happens does not oversee or coordinate this campaign, we think it’s important to support our members who work with this important product. We have a range of LTCI resources including a new "What You Need to Know About Long-Term Care Insurance" brochure, Barometer stat graphics, a social-media calendar and a completely revamped LTCI 101 section of our consumer website. Explore the different resources to find which materials are right for your campaign.

Choose what works and let your Life Happens Pro Plus or Premium subscription help you customize the resources with your photo or logo and contact information. And remember, with Premium, you can take the Life Happens logo off and make the resources 100% your own.

If you have questions about your Life Happens Pro account or the LTCI resources, reach out to support@lifehappens.org.

All Resources

View all the LTCI resources in one place here or scroll down for specific offerings.

View all resources


From educational to impactful Real Life Stories, choose the right tone and length for your outlet.

View the videos

Real Life Stories

These emotional and true stories show the importance of long-term care insurance.

View the resources

Social-Media Calendar

The popular PDF of prewritten posts is set to use as-is, or take what you need and modify.

Download the calendar

Social-Media Graphics

Stats, life hints, and more are ready to use on Facebook, Twitter, LinkedIn and Instagram.

View the graphics

General Education

Use these popular flyers with newly different demographics represented and brochure as email attachments, printed out, or modified to use in other outreach and collateral.

View the resources