Our latest resources for Long-Term Care Insurance Awareness Month are sure to be the right fit for consumers all through the month of November. Below are three reasons why you should get the word out about long-term care insurance, according to the 2020 Insurance Barometer Study by Life Happens and LIMRA.

• There is a significant gap of 43% between those who say they need long-term care insurance (61%) and those who actually own it (18%).
• This need-gap is up 8% from a year ago, and suggests an active market demand from 110 million consumers.
• The study found a long-term care purchase intent from 24% of non-owners, with LIMRA’s long-term care data suggesting a potential market of 50 million Americans. 

What are you waiting for? There’s an active market waiting to learn more about this important product. Browse our 100+ LTCI resources including a new "What You Need to Know About Long-Term Care Insurance" brochure, Barometer stat graphics, a social-media calendar and a completely revamped LTCI 101 section of our consumer website. Explore the different resources to find which materials are right for your campaign.