Life Insurance Awareness Month

LIAM 2020 Starts Now!

2020-06-17 00:00:00 | Faisa Stafford, LUTCF | 3543 Views | 0 Comment

I am happy to announce we're launching Life Insurance Awareness Month (LIAM) earlier than ever.

Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign every September. But, the reality check we’ve gotten with the pandemic means we need to talk to everyone about life insurance now—and it’s why we’re launching LIAM today!

We’re committed to providing you with engaging life insurance content that’s LIAM focused now through September to make this year’s LIAM your most successful yet!

This first batch of 70+ LIAM branded and unbranded resources that can be used immediately include:

A new evergreen theme, "Reality Check: The time for life insurance is now."
New videos to share with your community
New flyers and email templates
Social-media graphics and the #LIAM20 hashtag (July – September social-media calendars are coming soon)
Content that appeals to a wide array of different consumers
And much more coming leading up to September!

Brooke Shields Returns for LIAM 2020

This means you can use Brooke Shields resources until Dec. 31, 2020. This year, Brooke is working with Life Happens to get the word out to the American public that there is no time to wait for people to protect their families with life insurance. Due to COVID-19, our production time with Brooke was altered. The new 2020 resources are currently being completed and will be ready soon. They include:

Consumer-facing videos created by Brooke
Industry-facing videos created by Brooke to spread the word about LIAM
A complete suite of resources featuring Brooke—including new social-media graphics.

We’ve launched Life Insurance Awareness Month now, so you can help people today.

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Brooke Shields Returns for LIAM 2020