More Americans are talking about life insurance than ever before. Join and lead the conversation in the new year with February’s Insure Your Love campaign created by Life Happens. We’ve done the heavy lifting; you just pick and choose the resources that work for you and get the campaign up and running.

We coordinate this campaign every year because the basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance.

This year’s theme is “Life insurance: A simple act of love.” The message is focused on simple acts we do for the ones we love that over time create a better future, and how getting life insurance is like that, too.

To help you with your marketing outreach, here are the new Life Happens resources:

• New videos that show how life insurance is a simple act for your loved ones
• “A simple act of love” digital flyers and email templates
• A prewritten calendar of social-media posts that you can use as-is or modify
• Great new graphics that are perfect for social media and general outreach
• The #InsureYourLove hashtag that helps amplify the conversation around “love insurance”
• And more!