We’ve seen huge success with the early launch of Life Insurance Awareness Month (LIAM) this year. The reality check we’ve gotten with the pandemic has sparked family conversations about financial matters and is why we need to talk to everyone about life insurance now. That being said, September is still Life Insurance Awareness Month! Stay tuned as LIAM Spokesperson Brooke Shields unveils more messages to the American public and the industry. The best part of LIAM is that we get to come together to shine a light on life insurance. You can make a difference in the lives of others by using our LIAM resources to get the word out that the time for life insurance is now.