Join Life Happens for a Twitter Chat to kick off Life Insurance Awareness Month. We’ll discuss new data that shows Americans are rethinking their finances and taking part in tough financial conversations in response to COVID-19.

The pandemic has been a reality check and made many of us seriously consider our mortality for the first time. We hope this chat serves as a reminder that life insurance can be a financial lifeline in times of uncertainty—and the best time to get life insurance is now. We anticipate plenty of activity from consumers, the media, insurance companies, agents and advisors.

Date: Wednesday, September 2 from 1:00-2:00pm EDT

Hashtag: Use and follow #LIAM20Chats during the above timeframe

Life Happens will moderate the discussion and drive the conversation on Twitter using the questions and statistics below. Pass your answers through company compliance beforehand if needed. Remember, you’ll have to use the #LIAM20Chats hashtag in each tweet.

All statistics below come from the study “Tough Talks During COVID-19,” Life Happens, 2020.

Q1: We found that the pandemic has been a wake-up call for 67% of Americans to reevaluate their long-term financial goals. What steps can people take to feel more financially secure during this time of uncertainty? #LIAM20Chats

Q2: The average American believes it will take 8.5 months to feel comfortable with their financial situation again due to the impacts of COVID-19. Does this statistic surprise you? #LIAM20Chats

Q3: The majority of Americans (66%) agree that the pandemic has made them better understand the value of life insurance. What would you say to help convince that other 34% to consider life insurance right now? #LIAM20Chats

Q4: We found that 1 in 4 Americans have purchased a life insurance policy as a result of the pandemic. How has the process of getting life insurance been updated to contend with the virtual world? #LIAM20Chats

Q5: The top two thoughts when purchasing life insurance for the first time are that it’s too expensive and there are too many options. How can we help change those perceptions? #LIAM20Chats

Q6: The reality check we’ve gotten with the pandemic means that we need to talk to everyone about life insurance NOW, which is why we launched #LIAM20 early this year. How are you raising awareness about life insurance this coming month? #LIAM20Chats

And don’t forget, we have hundreds of resources for Life Insurance Awareness Month available on Life Happens Pro. Get started with the campaign now and participate all month long using #LIAM20 on social media.