Life Happens kicked off Life Insurance Awareness Month with a Twitter chat on September 2! The life insurance industry came together to drive valuable discussion about our latest study, “Tough Talks During COVID-19.”

The pandemic has been a reality check, making many of us seriously consider our mortality for the first time. The chat served as a timely reminder that life insurance can be a financial lifeline in times of uncertainty—and the best time to get life insurance is now.

Thanks to the great participation from 197 different users, the hashtag #LIAM20Chats had 671 mentions garnering more than 12.6 million impressions between August 5 and September 23, 2020. Top authors included LIAM Spokesperson Brooke Shields, New York Life, USAA, State Farm, Principal, Lincoln Financial, LIMRA, NAIFA, and ACLI. 

To visualize the conversation, check out this word cloud of our top 20 keywords during the chat. (Source: Brandwatch)

Plus, all of the new “Tough Talks During COVID-19” survey graphics used during the chat are available now on Life Happens Pro. Click here to get the resources.