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Life Insurance Awareness Month

Life Insurance Industry Comes Together for #LIAM21 Twitter Chat

Life Happens hosted a Life Insurance Awareness Month Twitter chat on September 9! The life insurance industry came together to drive valuable discussion about our recent 2021 Insurance Barometer Study conducted with LIMRA.

We discussed how the industry as a whole can move the needle toward getting more Americans fully insured. This chat educated Americans about how life insurance is a simple and affordable way to protect their loved ones’ financial futures.

Thanks to great participation from 129 unique authors, the hashtag #LIAM21Chats had 631 mentions garnering more than 13.5 million impressions between August 10 and September 12, 2021. Top authors included LIAM Spokesperson Kelly Rowland, State Farm, Lincoln Financial Group, Prudential, AIG Life & Retirement, Pacific Life, F&G, EMC National Life, ACLI, NAIFA, Alliance for Lifetime Income, and LIMRA.

To visualize the conversation, check out this word cloud of keywords during the chat. (Source: Sprout Social)

Plus, all of the new 2021 Insurance Barometer Study graphics used during the chat are available on Life Happens Pro. Click here to get the resources.