September is a time for the financial services and insurance industries to come together and share the importance of life insurance with Americans. During Life Happens' Life Insurance Awareness Month campaign, check out the #GetLifeInsurance and #LIAM21 hashtags to see all the great conversations taking place.
Educational, inspirational and engaging content is shared daily on various social platforms, including Facebook. If you're someone who provides life insurance coverage and information to people, it's essential for you to be part of the conversations this September. We at Life Happens are here to make sure your digital marketing efforts are impactful and effective. Here, we'll share four tips to maximize your Facebook presence this #LIAM21!
1. Use one of Life Happens' temporary profile picture filters to spread awareness about the importance of life insurance. Including this filter on your profile picture during #LIAM21 shows your friends and prospects front and center that they can come to you for help. We have two options for you to choose from, including 1) the #GetLifeInsurance filter and 2) the #LIAM21 campaign theme filter. Simply click the hyperlink, and it’ll take you to a page to add the frame!
2. Host a public Facebook Q&A to educate consumers about life insurance products that fit their specific needs. According to Life Happens and LIMRA's 2021 Insurance Barometer Study, one of the top reasons that Americans have a life insurance need gap is that they are not sure how much they need and don't know what type to buy. Providing this information on a public forum like Facebook can show your audience that they can come to you for help.
Here’s step-by-step instructions on how to host a Facebook Q&A:
Step 1: Go to your business profile or personal account and select “Create Post.”
Step 2: Hit the three dots on the right as shown in the photo.
Step 3: Select “Host a Q&A.”
Step 4: Type in your question, change the background color and hit “Next.”
Step 5: Complete your post by adding a caption and clicking “Post.”
3. If you have a Facebook Business account, optimize your Action Button to get an ideal result. For example, if you visit Life Happens' Facebook Page, you will see our call-to-action is for people to view our Dream On video. What main action do you want your followers and potential followers to take from looking at your page? If your primary objective is to receive calls, the "Call Now" option might be a good fit for you. On the other hand, if you want people to book a meeting with you, the "Book Now" option might be better. There are plenty more options to choose from, so make sure to explore this feature on your business page.
4. Share authentic stories that inspire your followers to #GetLifeInsurance. Now more than ever, people are craving real stories from real life people that encourage them to take action. Social media is increasingly about authenticity, and followers can see through a stock photo with a fake quote or story. So first, ask yourself, "Have I witnessed an impactful life insurance success story that I can share on my Facebook?" If you answered yes and have proper permission, don't be afraid to share those stories on your Facebook. Your post might inspire even one person to #GetLifeInsurance today! And, if you’re looking to share that story on a national level, the Real Life Stories Program at Life Happens helps countless others understand the value of life, disability, long-term care insurance or annuities. Submit your best client insurance success story now. And don't forget, Life Happens Pro also has a collection of several Real Life Stories that you can share on your social media.