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Awareness Campaigns

Life Happens organizes several programs to educate the public about the need for life insurance. Select a campaign below to begin exploring the available resources.

Life Insurance Awareness Month

To make sure Americans are reminded of the need to include life insurance in their financial plans, the nonprofit Life Happens coordinates Life Insurance Awareness Month. Each September, Life Happens is joined in this educational initiative by more than 100 of the nation’s leading insurance companies and industry groups.


Learn more about LIAM

Insure Your Love

The main reason to buy life insurance is because you love people and want to protect them financially. This is the message behind the Insure Your Love campaign and it is a great year-round marketing theme that will help you connect with clients and prospects.

Learn more about Insure Your Love

Disability Insurance Awareness Month

May is Disability Insurance Awareness Month, a time when the insurance industry comes together to do something about the enormous gap that exists between Americans’ need for disability insurance and the actual coverage they have.

Learn more about DIAM