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Life Insurance Awareness Month

Share Roselyn Sánchez’s Message with Your Clients and Prospects

By now you’ve probably heard that Life Happens is collaborating with actress, producer, proud Puerto Rican and mother Roselyn Sánchez as our spokesperson for this year’s Life Insurance Awareness Month (LIAM) campaign. We couldn’t be more excited about this partnership!


With less than a month until LIAM officially begins, it’s time to start sharing Roselyn’s important message: Getting life insurance is an easy decision to make for the ones you love.


As Roselyn says, “People think about life insurance, but they don't act on it. And that really comes down to a lack of education around the topic." Let’s educate consumers, so they can start taking action this September.



The easiest way to get her message out to your clients and prospects is by sharing her public service announcement. And with a bilingual LIAM spokesperson, we’re able to deliver this message in both English and Spanish for the first time.


We’ve made the video accessible on a variety of channels, so you can choose the method that works best for you.


·       Log in to your Life Happens Pro account to share or schedule a social media post in English or Spanish

·       Share it from Life Happens’ YouTube channel in English or Spanish

·       Link to it from our consumer-friendly LIAM landing page


And don’t forget to use the LIAM hashtags #LIAM22 and #GetLifeInsurance—and in Spanish, #ObtenUnSeguroDeVida.


Use our resources to get the word out that life insurance is an easy decision. Access all the Roselyn Sánchez content here and get the full suite of LIAM marketing materials here.