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Life Happens Pro Customer Spotlight

Taking the Guesswork Out of Social Media

“We do a lot of social media, and it’s a lot easier to do when great content is right there in front of you.” Meet Domenica Fuller, ParaPlanner at Harding Financial & Insurance.

Social-media marketing can be overwhelming at times, especially if you’re unsure of the type of content or messaging that will work best for you and your client base. Utilizing content like Life Happens’ monthly social calendars can help take the guesswork out of social media with suggested posts and captions included right there for you.

Fuller continues, “We use the monthly social calendars a lot. It makes my life a lot simpler because it has all the content for the month. Especially for months where there’s a big campaign focus, like Long-Term Care Insurance (LTCI) Awareness Month, Life Insurance Awareness Month (LIAM) and Disability Insurance Awareness Month (DIAM). It’s helpful to have all of that in one place.”

Digital marketing is an important step in growing your business, but the average insurance industry professional typically doesn’t have a ton of expendable time to spend planning marketing communications. There are many tools and tricks to make it more manageable. That’s where Life Happens Pro comes in: to help professionals like you spend less time planning your marketing efforts and more time helping the clients and prospects who need your expertise. But don’t just take our word for it. See how Domenica uses Life Happens Pro to leverage a successful digital marketing strategy.

She works directly with Kim Harding of Harding Financial & Insurance and feels that Life Happens Pro has made communicating about which content to share much easier for them. When Kim shared that she wanted a more active presence on LinkedIn by posting more frequently, Domenica dove right into the Life Happens Pro platform. “Usually, I only have a short amount of time set aside in my day to look for something for her to post, and it [Life Happens Pro] makes my life a lot easier.”

While Fuller has used other marketing platforms, she finds that Life Happens Pro is the most user-friendly. “Life Happens Pro is much easier to use. [Other competitors are] a black hole of content. I really can’t find anything. I like that it’s different in Life Happens Pro.” She also mentions how new platform improvements such as improved filtering and more user-friendly layout have made her Life Happens Pro experience stronger.

Like many of you, Domenica and Kim have limited time for content planning, but the easy sharing of new content and ideas has made marketing and social media that much simpler for them. Explore Life Happens Pro today and make struggling through a digital strategy a thing of the past.